As the largest senders of mail in the U.S., we are keenly aware of the environmental impact direct mail has on our planet. Lob is committed to setting a new sustainability standard for the direct mail industry and minimizing our footprint to help our customers and partners meet and exceed their sustainability goals.
All mail sent with Lob is carbon neutral through the entire lifecycle, from raw materials to ultimate disposal. We offset the emissions of every mailpiece through reforestation and renewable energy projects.
We know you have sustainability targets to meet, and we’re here to help. We worked with SCS Consulting Services to conduct a life cycle assessment (LCA) for each of our mail types to understand their carbon footprints.
Lob’s carbon neutral direct mail makes it easy to report on the environmental impact of the campaigns you run by ensuring that every piece of direct mail that you send is 100% carbon neutral from production through ultimate disposal.
All carbon offsets are not created equal. We worked with sustainability experts to calculate the carbon emissions for each type of mail we offer and support organizations who align closely with offsetting the types of emissions we produce. One of the most material impact areas was in energy, so we’ve chosen to support renewable energy projects.
We also prioritize responsibly sourced raw materials and are actively work with our partners to reduce emissions throughout the supply chain.
Since 2018, we’ve planted over half a million trees, more than double the amount that we've used in the production of our mailpieces, through our partnership with Eden Reforestation Projects.
Our customers are also able to reduce waste through built-in address verification, error handling, and direct mail best practices.
Lob proudly uses paper stock that contains post-consumer waste (PCW) pulp fiber for all letter and postcard mailings, allowing us to reduce our carbon footprint, save water, power, and reduce waste.
All of the printers in our network work with Forest Stewardship Council (FSC) certified stock paper – paper that is certified for sustainable harvesting and production.