As the largest senders of mail in the U.S., we are keenly aware of the environmental impact direct mail has on our planet. Lob is committed to minimizing our footprint and helping our customers and partners meet and exceed their sustainability goals.
The emissions of every mailpiece with Lob are reduced through reforestation, recyclable paper, and investments in carbon offsets. We are committed to offering 100% carbon neutral mailings by August 2022.
Lob proudly uses paper stock that contains at least 10% post-consumer waste (PCW) pulp fiber for all letter and postcard mailings, allowing us to reduce our carbon footprint, save water, power, and reduce waste.
All of the printers in our network work with Forest Stewardship Council (FSC) certified stock paper – paper that is certified for sustainable harvesting and production.
Since 2018, we’ve planted over half a million trees to offset our footprint.
We partner with Eden Reforestation Projects to plant more than two trees for every tree used in production. Our customers are also able to reduce waste through built-in address verification, error handling, and direct mail best practices.
All carbon offsets are not created equal. We work with sustainability experts to calculate carbon emissions for each type of mail we offer and partner with organizations who align closely with offsetting the types of emissions we produce.
We also actively partner with our print partners to reduce their emissions. Our long-term goal is to reach net-zero, reducing all of our emissions and only offsetting the carbon we can’t reduce.
We know you have sustainability targets to meet, and we’re here to help. We worked with SCS Consulting to conduct a carbon footprint for each of our mail types to understand their environmental impacts.
Lob’s carbon neutral direct mail (coming August 2022) makes it easy to report on the environmental impact of the campaigns you run by ensuring that every piece of direct mail that you send is 100% carbon neutral from production to your recipients mailbox.