The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $8 trillion in global assets.
In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service. Vanguard employs a custom URL and QR code and a phone number to provide multiple ways for consumers to take action and provide its team the ability to track conversions on this campaign.
Source: Who's Mailing What!
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See how the best marketers deliver results for their business with direct mail marketing
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In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
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