Sweater is known as a VC fund for everyone, and similar to a VC firm, Sweater pools investor money to invest into high-growth startups.
In this best direct mail example, Sweater uses a direct mail postcard format to reach its Cashmere Fund investors to encourage them to access their report and other fund documents online.
The postcard includes a QR code to be taken directly to the report, as well as a custom URL. Driving investors to view reports online is an excellent way to conserve natural resources and promote sustainability. The State of Direct Mail Consumer Insights Report notes that 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability.
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.
Daily Harvest's direct mail campaign encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.
