Sweater is known as a VC fund for everyone, and similar to a VC firm, Sweater pools investor money to invest into high-growth startups.
In this best direct mail example, Sweater uses a direct mail postcard format to reach its Cashmere Fund investors to encourage them to access their report and other fund documents online.
The postcard includes a QR code to be taken directly to the report, as well as a custom URL. Driving investors to view reports online is an excellent way to conserve natural resources and promote sustainability. The State of Direct Mail Consumer Insights Report notes that 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability.
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.
Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
