Sweater is known as a VC fund for everyone, and similar to a VC firm, Sweater pools investor money to invest into high-growth startups.
In this best direct mail example, Sweater uses a direct mail postcard format to reach its Cashmere Fund investors to encourage them to access their report and other fund documents online.
The postcard includes a QR code to be taken directly to the report, as well as a custom URL. Driving investors to view reports online is an excellent way to conserve natural resources and promote sustainability. The State of Direct Mail Consumer Insights Report notes that 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability.
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