Sephora uses direct mail to promote its Sephora Insider Savings Event. The event offers different levels of savings ranging from 10% to 20% based on a member's Insider status. Sephora's basic tier is called Insider, and is free to anyone who signs up. Customers who spend at least $350 per year, however, are registered as VIB members, and those who spend at least $1,000 per year are considered Rouge.
In this Best Direct Mail Campaign example, the retailer uses a self mailer to promote the Spring Insider Savings Event. The mailer features spring picks and exclusives and offers a promo code to use for online purchases.The mail piece also features Sephora's Beauty on Demand benefits from free shipping to curbside and in-store pick up to same day delivery to make shopping easy.
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Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.
JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.
Brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign.
