In this best direct mail example, OneBlood blood donation center servicing Tampa Bay, South, Southeast and Central Florida area
OneBlood uses several tactics in this campaign to enable recipients of the direct mail postcard to take action including a custom URL, a QR code, and offer of gift card, t-shirt and a wellness checkup.
Source: Who's Mailing What!
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BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.