The Government Employees Insurance Company (GEICO) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer. GEICO also makes the direct mail letter easy to scan by including a list of benefits in a bulleted list.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how OPositiv uses direct mail postcards to drive repeat purchases in this best direct mail campaign.
.avif)
Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.
