Healthcare Engagement at Scale
Power WebMD's Omnichannel Member Engagement with Intelligent Direct Mail
WebMD already reaches millions through print publications and digital platforms. Lob helps WebMD automate, personalize, and track physical mail across health plan member outreach, patient education campaigns, and provider engagement — seamlessly integrating with your existing platforms like Coach and WebMD ONE to close the loop on omnichannel healthcare communications.
Automate Mail at Magazine Scale
From waiting-room publications to member engagement kits, Lob automates high-volume print and mail workflows so WebMD can scale distribution without manual coordination or errors.
Track Every Piece, Prove ROI
Pair Lob's real-time mail tracking and delivery analytics with WebMD's InSight platform to measure engagement, attribute outcomes, and demonstrate ROI to the 650+ healthcare organizations you serve.
Personalize Member and Patient Outreach
Trigger personalized direct mail tied to health plan engagement workflows, screening reminders, and rural health transformation initiatives like the HEART program — all driven by data and delivered at the individual level.
HIPAA-Ready Compliance and Security
Lob's platform supports healthcare-grade security and auditability, aligning with WebMD's privacy posture for regulated payer communications, patient notices, and sensitive member outreach.
Your solution for every type of healthcare mail
Operational mail for healthcare
Speed and security aren’t nice-to-haves in healthcare mail. They’re table stakes for supporting HIPAA/HITECH compliance. Lob helps you manage operational mail at every stage, replacing fragmented workflows with one secure, automated solution that scales with you, no matter how big you get.
How Lob helps
- API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
- Print Delivery Network: Route mail closer to the destination for better delivery speed.
- End-to-end tracking: Track mail from production through delivery to streamline optimization and audits.
Direct mail for healthcare marketers
Finding and keeping patients comes down to targeting, trust, and timing. Lob makes it easy to power personalized health and wellness promos that integrate with your data, so outreach stays timely, consistent, and effective.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with your data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
28%
of healthcare marketing budgets are going to direct mail in 2026
97%
of healthcare leaders say direct mail is effective for retention
77%
say timely delivery is their top compliance concern
Our experts know healthcare mail
Read the Q&A from Lob healthcare experts
How can we keep direct mail workflows HIPAA-compliant and "airtight" around PHI?
Lob supports your HIPAA compliance through vetted print facilities, BAAs, and HIPAA/HITECH privacy audits. While we’ve worked hard to implement industry-leading standards, your organization ultimately owns its compliance program, so work with your compliance team to ensure Lob fits within your existing policies and safeguards.
What type of healthcare mail should we automate?
High-volume, recurring communications are a great fit for automation. Use Lob's direct mail API to trigger test results, eligibility updates, appointment reminders, and billing statements based on parameters from your EHR or CRM. Automating frequent sends reduces manual handling of PHI and creates consistent, auditable workflows.
How do we improve mail delivery reliability for time-sensitive outreach?
Lob's Print Delivery Network routes mail closer to its destination, so it enters USPS mailstreams faster and hits mailboxes more reliably. Pair that with real-time tracking and built-in address verification to reduce undeliverables and keep time-sensitive communications on schedule.
See How Lob Helps WebMD Modernize Direct Mail Across Every Healthcare Touchpoint
