Financial Services Mail Automation
Modernize Truist's Direct Mail to Match Your Digital Ambitions
As Truist invests in 100 new branches, AI-driven personalization, and next-generation customer experiences, Lob helps unify and automate the millions of regulated notices, onboarding kits, and marketing communications your teams send every year — with full visibility, compliance confidence, and seamless integration into your modernized tech stack.
Automate Regulated Notices at Scale
From GLBA privacy disclosures to adverse action letters and loan modification documents, Lob programmatically generates and delivers compliant mail across Truist's deposit, mortgage, auto, and credit card portfolios — eliminating manual processes and reducing risk.
Real-Time Tracking and Auditability
Gain delivery confirmation and chain-of-custody visibility for every critical mail piece Truist sends, giving compliance and operations teams the audit trail they need across 1,928 offices and millions of customer accounts.
Triggered Mail for Digital Journeys
Connect Lob to Truist's AI-powered insights and digital onboarding flows to trigger personalized direct mail — from branch welcome kits to Premier advisor introductions — exactly when customers need them most.
Accelerate Branch Growth Campaigns
Launch localized, data-driven direct mail campaigns for Truist's new and renovated branches in days instead of weeks, consolidating vendors and giving marketing teams speed-to-market at scale.
Simplify your financial services mail without tradeoffs
Transactional mail for financial services
As mail volume grows, your speed can’t slip. Lob has the infrastructure and supply chain expertise to get your high-volume tax forms, checks, and more out the door and to their destination fast – while helping you maintain consistency and SOC 2 compliance.
How Lob helps
- API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
- Print Delivery Network: Route mail closer to the destination for better delivery speed.
- End-to-end tracking and PDFs: Track mail from production through delivery to streamline optimization and audits.
Direct mail for financial services marketers
Automate your pre-approvals and retention campaigns based on real-world events – and hit the mailbox before the competition. Lob helps financial services marketers win with automated, personalized direct mail that’s easy to track and optimize. Drive high ROI without any heavy lifting.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with your data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
68%
of financial services
leaders say mail is effective
for acquisition
63%
of industry marketing
leaders use AI for
personalized messaging
87%
of leaders say mail logistics
are a blind spot they’re
addressing
Our experts know financial
services mail
Read the Q&A from Lob financial services experts
How do we keep financial services mail fast and consistent as volume grows?
Lob's Print Delivery Network routes mail through a distributed print infrastructure, so speed and quality stay consistent whether you're sending thousands or millions of pieces. No vendor juggling, no drop-off at scale.
Can we run direct mail in a way that holds up in SOC 2-regulated environments?
Lob completes annual SOC 2 Type 2 audits across all five Trust Services Criteria and provides audit-ready tracking and documentation for every mailpiece. Your compliance team will have the support they need, but as with any vendor, confirm that Lob fits within your specific compliance requirements.
How do we integrate direct mail with our existing tech stack?
Direct mail APIs make it easy to connect Lob directly to your CRM or core systems so that you can trigger tax forms, checks, and statements from existing workflows. Plus, you can send delivery data back into your platforms and keep direct mail coordinated with the rest of your channels.
See How Lob Powers Intelligent Mail Automation for Truist's Next Chapter of Growth
