Retail & Ecommerce Direct Mail
Help Total Wine & More Turn 263+ Stores Into 263+ Personalized Customer Experiences
With millions of customers across every market you serve, Lob helps Total Wine & More automate hyper-personalized direct mail — from loyalty re-engagement to new store announcements — all at the scale and speed your national expansion demands. Deliver the right promotion, to the right customer, in full compliance with state-specific regulations.
Automate New Store Announcements
Target households in new zip codes with beautifully designed mailers that drive grand opening foot traffic — triggered automatically as Total Wine & More enters new markets.
Personalize by Purchase History
Send tailored wine, spirits, and beer recommendations based on each customer's buying behavior, increasing repeat purchases and average order value across your loyalty base.
State-Compliant Campaigns at Scale
Lob's address verification and intelligent mail automation help Total Wine & More navigate complex state alcohol regulations while delivering promotions that stay compliant in every market.
Win Back Lapsed Customers Faster
Identify disengaged loyalty members and automatically trigger personalized win-back mailers with exclusive offers — turning dormant accounts back into active store visitors.
Improve your retail mail ROI – even with a lean team
Direct mail for retail & ecomm marketers
Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.
How Lob helps
- Templates and automation: Create reusable templates, then trigger mail via API integrations.
- Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
How ecommerce and retail brands use Lob
Add mail to your CRM or CDP
customer journeys
Trigger postcards to reactivate
lapsed customers
Drive digital engagement with QR
codes or PURLs
Mail to new audiences you can’t get
to with email
Send personalized promotions or
offers timed to key events
Launch and deliver new campaigns
faster
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is
effective for winback
94%
say direct mail is best when
integrated with other
channels
Our experts know retail mail
Read the Q&A from Lob retail experts
How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.
What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.
How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.
Ready to modernize direct mail for Total Wine & More's 263+ locations? Let's talk.
