Audio Entertainment & Subscriber Growth
Turn 33 Million Subscriber Touchpoints Into Automated, Trackable Direct Mail
SiriusXM reaches hundreds of millions of listeners across multiple brands and platforms. Lob helps you connect your digital audience signals to intelligent direct mail — automating subscriber acquisition, retention, and win-back campaigns with full attribution, so every piece of mail drives measurable lifecycle value.
Automate Subscriber Lifecycle Mail
Trigger personalized direct mail for trial conversions, renewals, reactivations, and churn win-back campaigns across SiriusXM, Pandora, and connected vehicle programs — all without manual intervention.
Connect Digital Signals to Print
Integrate Lob with your martech stack to orchestrate direct mail alongside digital campaigns, using audience data to send the right offer at the right moment in the subscriber journey.
Track and Measure Every Send
Get real-time delivery tracking and campaign-level attribution so SiriusXM can prove direct mail ROI alongside your digital advertising measurement capabilities.
Scale Across Brands Compliantly
Manage high-volume communications for SiriusXM, Pandora, and partner co-marketing campaigns through a single platform with built-in address verification and compliance-ready audit trails.
Simplify your SaaS mail without tradeoffs
Operational mail for SaaS companies
Your customers rely on you to deliver critical communications on time. From invoices and compliance mailings to onboarding packets and account statements, Lob provides the infrastructure to power your operational mail, while you maintain complete brand control and focus on your core product.
How Lob helps
- API-driven automation: Trigger mail directly from your systems, and streamline the process.
- Print Delivery Network: Leverage a distributed print network to get reliable service even at peak volume.
- End-to-end tracking: Provide your customers with real-time visibility and audit-ready documentation.
Direct mail for SaaS marketers
Whether you're running campaigns for your own business or enabling direct mail for your customers, Lob makes it easy to launch personalized marketing programs - from acquisition and retention to event promotions and seasonal offers - with the speed, data, and infrastructure you need to drive conversions.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with policy-holder and prospect data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Use our API to integrate with your platform and track campaign results across channels.
See Lob in action
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is effective for winback
94%
say direct mail is best when
integrated with other channels
Our experts know how to build
mail programs that support
your customers’ needs
Read the Q&A from Lob SaaS experts
How can we offer mail as a feature without getting bogged down in management?
Lob handles print production, routing, and delivery through its API and Print Delivery Network. All you have to do is trigger the mail. Your team stays focused on your core product while Lob manages the supply chain, vendor relationships, and fulfillment behind the scenes.
Can we white-label mail so it delivers under our brand while a partner handles production, routing, and tracking behind the scenes?
Yes. Lob's platform and APIs support white-label implementations, so your customers get a fully branded experience while Lob manages production, routing, and tracking in the background. You own the relationship; we handle the infrastructure.
How do we integrate direct mail APIs into our existing product architecture?
We built Lob's REST API to slot into existing product architectures with minimal lift. Trigger mail from your platform, pass in customer data, and pipe delivery signals back into your system without standing up new infrastructure or reworking core workflows.
See How Lob Powers Subscriber Growth for SiriusXM
