Value-Based Care Mail Automation

Signify Health Can Close More Care Gaps with Smarter Direct Mail

With 3.5 million in-home health evaluations and growing, Signify Health needs member outreach that scales seamlessly. Lob automates appointment reminders, screening invitations, and compliance communications — giving your team HIPAA-aligned, trackable direct mail that integrates with your existing workflows and drives higher member engagement across every market you serve.

Book a demo Get started for free

Scale to Millions of Touches

From diagnostic screening invitations to follow-up visit summaries, Lob powers personalized mail at the volume Signify Health operates — without manual bottlenecks slowing down your 11,000+ clinician network.

HIPAA-Compliant Mail Infrastructure

Lob's platform is built for regulated healthcare communications, ensuring PHI is handled securely so Signify Health can send member-facing materials with confidence and full compliance.

Automate Care-Gap Outreach

Trigger personalized mailers for chronic condition programs, cognitive screenings, and heart arrhythmia testing invitations — automatically reaching eligible members at the right moment to close gaps in care.

Track Every Piece, Optimize Results

Gain real-time delivery tracking and analytics on every mailing, helping Signify Health measure engagement rates for in-home evaluation outreach and continuously improve member response across states.

Your solution for every type of healthcare mail

Operational mail for healthcare

Speed and security aren’t nice-to-haves in healthcare mail. They’re table stakes for supporting HIPAA/HITECH compliance. Lob helps you manage operational mail at every stage, replacing fragmented workflows with one secure, automated solution that scales with you, no matter how big you get.

How Lob helps

API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
Print Delivery Network: Route mail closer to the destination for better delivery speed.
End-to-end tracking: Track mail from production through delivery to streamline optimization and audits.

Direct mail for healthcare marketers

Finding and keeping patients comes down to targeting, trust, and timing. Lob makes it easy to power personalized health and wellness promos that integrate with your data, so outreach stays timely, consistent, and effective.

How Lob helps

Personalized, reusable templates: Design once, then personalize content dynamically with your data.
Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.

See Lob in action

28%

of healthcare marketing budgets are going to direct mail in 2026

97%

of healthcare leaders say direct mail is effective for retention

77%

say timely delivery is their top compliance concern

Our experts know healthcare mail

Read the Q&A from Lob healthcare experts

How can we keep direct mail workflows HIPAA-compliant and "airtight" around PHI?

Lob supports your HIPAA compliance through vetted print facilities, BAAs, and HIPAA/HITECH privacy audits. While we’ve worked hard to implement industry-leading standards, your organization ultimately owns its compliance program, so work with your compliance team to ensure Lob fits within your existing policies and safeguards.

What type of healthcare mail should we automate?

High-volume, recurring communications are a great fit for automation. Use Lob's direct mail API to trigger test results, eligibility updates, appointment reminders, and billing statements based on parameters from your EHR or CRM. Automating frequent sends reduces manual handling of PHI and creates consistent, auditable workflows.

How do we improve mail delivery reliability for time-sensitive outreach?

Lob's Print Delivery Network routes mail closer to its destination, so it enters USPS mailstreams faster and hits mailboxes more reliably. Pair that with real-time tracking and built-in address verification to reduce undeliverables and keep time-sensitive communications on schedule.

Talk to an expert