Direct Mail for Premium Travel

Deliver Seamless Guest Communications Across Every Voyage

Princess Cruises connects millions of travelers to unforgettable experiences around the world. Lob helps you automate and personalize the direct mail that powers every stage of that journey — from loyalty offers and booking confirmations to travel document packets and post-cruise follow-ups — all with enterprise-grade security, tracking, and Salesforce integration built in.

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Automate Guest Journey Mail

Trigger personalized mailers — itinerary promotions, luggage tags, onboarding packets, and VIP casino invitations — directly from your CRM and loyalty workflows, eliminating manual processes across your 17-ship fleet.

Scale With Fleet Growth

As Princess expands with new Voyager class ships and record Alaska seasons, Lob scales effortlessly to handle millions of guest communications without adding operational complexity.

Secure, Auditable Mail Workflows

Protect guest data with SOC 2-compliant infrastructure and full chain-of-custody tracking — critical for privacy compliance across GDPR, CCPA, and the dozens of jurisdictions Princess operates in.

Real-Time Tracking & Analytics

Gain visibility into every mailpiece with delivery tracking and campaign analytics, enabling your team to measure ROI on acquisition campaigns, retention offers, and seasonal promotions.

Simplify your SaaS mail without tradeoffs

Operational mail for SaaS companies

Your customers rely on you to deliver critical communications on time. From invoices and compliance mailings to onboarding packets and account statements, Lob provides the infrastructure to power your operational mail, while you maintain complete brand control and focus on your core product.

How Lob helps

API-driven automation: Trigger mail directly from your systems, and streamline the process.
Print Delivery Network: Leverage a distributed print network to get reliable service even at peak volume.
End-to-end tracking: Provide your customers with real-time visibility and audit-ready documentation.

Direct mail for SaaS marketers

Whether you're running campaigns for your own business or enabling direct mail for your customers, Lob makes it easy to launch personalized marketing programs - from acquisition and retention to event promotions and seasonal offers - with the speed, data, and infrastructure you need to drive conversions.

How Lob helps

Personalized, reusable templates: Design once, then personalize content dynamically with policy-holder and prospect data.
Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
Campaign analytics: Use our API to integrate with your platform and track campaign results across channels.

See Lob in action

25%
of marketing budgets are
going to direct mail in 2026

98%
of leaders say direct mail is effective for winback

94%
say direct mail is best when
integrated with other channels

Our experts know how to build
mail programs that support
your customers’ needs

Read the Q&A from Lob SaaS experts

How can we offer mail as a feature without getting bogged down in management?

Lob handles print production, routing, and delivery through its API and Print Delivery Network. All you have to do is trigger the mail. Your team stays focused on your core product while Lob manages the supply chain, vendor relationships, and fulfillment behind the scenes.

Can we white-label mail so it delivers under our brand while a partner handles production, routing, and tracking behind the scenes?

Yes. Lob's platform and APIs support white-label implementations, so your customers get a fully branded experience while Lob manages production, routing, and tracking in the background. You own the relationship; we handle the infrastructure.

How do we integrate direct mail APIs into our existing product architecture?

We built Lob's REST API to slot into existing product architectures with minimal lift. Trigger mail from your platform, pass in customer data, and pipe delivery signals back into your system without standing up new infrastructure or reworking core workflows.

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