Retail & Ecommerce Direct Mail
Turn Newegg's Millions of Customers Into Repeat Buyers With Intelligent Direct Mail
Newegg drives massive engagement around product launches, Black Friday campaigns, and next-gen hardware drops. Lob helps you extend that momentum beyond digital channels — automating personalized, trackable direct mail that re-engages lapsed shoppers, promotes high-value categories, and drives measurable conversions at the scale your marketplace demands.
Launch Campaigns That Drive Hardware Sales
Trigger personalized mailers around GPU launches, AI computing hardware drops, and seasonal mega-events like your month-long Black Friday campaign — reaching enthusiasts and gamers where email can't.
Reactivate Lapsed Customers Automatically
Integrate Lob with your ecommerce platform to automatically send win-back postcards and offers to customers showing price sensitivity or category drift, turning declining GMV into recovered revenue.
Track Every Mailpiece in Real Time
Just like Newegg Home Delivery offers real-time tracking, Lob provides full visibility into every mailer — from creation to in-home delivery — so you can measure ROI and optimize campaigns continuously.
Stay Compliant at Scale
Lob's platform supports CCPA, CPRA, and GDPR-ready workflows, ensuring that privacy notices, financing disclosures, and consumer communications meet regulatory requirements without manual overhead.
Improve your retail mail ROI – even with a lean team
Direct mail for retail & ecomm marketers
Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.
How Lob helps
- Templates and automation: Create reusable templates, then trigger mail via API integrations.
- Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
How ecommerce and retail brands use Lob
Add mail to your CRM or CDP
customer journeys
Trigger postcards to reactivate
lapsed customers
Drive digital engagement with QR
codes or PURLs
Mail to new audiences you can’t get
to with email
Send personalized promotions or
offers timed to key events
Launch and deliver new campaigns
faster
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is
effective for winback
94%
say direct mail is best when
integrated with other
channels
Our experts know retail mail
Read the Q&A from Lob retail experts
How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.
What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.
How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.
See How Lob Helps Newegg Turn Direct Mail Into a High-Performance Growth Channel
