Direct Mail for Dental Networks
Automate Patient Mail Across 800+ Practices — Without the Operational Headaches
MB2 Dental's rapid growth across 45 states means thousands of patient communications flowing from hundreds of locations every day. Lob helps MB2 Dental centralize, automate, and track direct mail — from appointment reminders and reactivation campaigns to HIPAA-compliant notices — so your team can scale communications as fast as you scale practices.
Centralized Mail for Distributed Practices
Manage patient communications across all 800+ MB2 Dental locations from a single platform, ensuring brand consistency and operational efficiency whether you're mailing from Texas or Vermont.
Automated Patient Reactivation at Scale
Trigger personalized recall and reactivation mailers for lapsed patients across your 4.5M+ annual visits — driving chair-fill rates for partner practices without manual intervention.
HIPAA-Compliant Mail, Built In
Send billing statements, privacy notices, and regulated disclosures with confidence. Lob's platform ensures MB2 Dental's patient communications meet compliance requirements across every state you operate in.
Seamless Onboarding for New Practices
As MB2 Dental adds new partner practices, instantly extend automated mail programs to new locations — getting acquired offices up and running with patient outreach from day one.
Your solution for every type of healthcare mail
Operational mail for healthcare
Speed and security aren’t nice-to-haves in healthcare mail. They’re table stakes for supporting HIPAA/HITECH compliance. Lob helps you manage operational mail at every stage, replacing fragmented workflows with one secure, automated solution that scales with you, no matter how big you get.
How Lob helps
- API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
- Print Delivery Network: Route mail closer to the destination for better delivery speed.
- End-to-end tracking: Track mail from production through delivery to streamline optimization and audits.
Direct mail for healthcare marketers
Finding and keeping patients comes down to targeting, trust, and timing. Lob makes it easy to power personalized health and wellness promos that integrate with your data, so outreach stays timely, consistent, and effective.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with your data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
28%
of healthcare marketing budgets are going to direct mail in 2026
97%
of healthcare leaders say direct mail is effective for retention
77%
say timely delivery is their top compliance concern
Our experts know healthcare mail
Read the Q&A from Lob healthcare experts
How can we keep direct mail workflows HIPAA-compliant and "airtight" around PHI?
Lob supports your HIPAA compliance through vetted print facilities, BAAs, and HIPAA/HITECH privacy audits. While we’ve worked hard to implement industry-leading standards, your organization ultimately owns its compliance program, so work with your compliance team to ensure Lob fits within your existing policies and safeguards.
What type of healthcare mail should we automate?
High-volume, recurring communications are a great fit for automation. Use Lob's direct mail API to trigger test results, eligibility updates, appointment reminders, and billing statements based on parameters from your EHR or CRM. Automating frequent sends reduces manual handling of PHI and creates consistent, auditable workflows.
How do we improve mail delivery reliability for time-sensitive outreach?
Lob's Print Delivery Network routes mail closer to its destination, so it enters USPS mailstreams faster and hits mailboxes more reliably. Pair that with real-time tracking and built-in address verification to reduce undeliverables and keep time-sensitive communications on schedule.
See How Lob Powers Patient Mail for Growing Dental Networks Like MB2 Dental
