Direct Mail for Retail Growth
Scale Personalized Direct Mail Across 378 La-Z-Boy Locations
As La-Z-Boy expands its retail footprint with new stores and acquisitions, Lob helps you automate localized direct mail — from grand opening campaigns to post-purchase communications — across your entire network of company-owned and independent locations. Unify your omnichannel customer experience with intelligent, trackable mail that integrates seamlessly into your digital transformation initiatives.
Multi-Location Mail, Centrally Managed
Automate localized promotional mailers, store opening announcements, and trade area acquisition campaigns across all 230+ company-owned stores and independent dealer locations — without manual coordination.
Delivery-Triggered Customer Communications
As La-Z-Boy transforms its distribution and home delivery network, Lob can trigger personalized mail tied to order confirmations, delivery scheduling, warranty notices, and post-purchase follow-ups automatically.
CRM-Integrated Campaign Automation
Connect Lob to your customer insights hub to activate direct mail based on unified customer data — bridging your digital, retail, and call center channels into one cohesive mail strategy.
Real-Time Tracking and Analytics
Gain full visibility into mail delivery across every La-Z-Boy and Joybird location with real-time tracking, so you can measure campaign performance and optimize spend across your growing retail network.
Improve your retail mail ROI – even with a lean team
Direct mail for retail & ecomm marketers
Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.
How Lob helps
- Templates and automation: Create reusable templates, then trigger mail via API integrations.
- Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
How ecommerce and retail brands use Lob
Add mail to your CRM or CDP
customer journeys
Trigger postcards to reactivate
lapsed customers
Drive digital engagement with QR
codes or PURLs
Mail to new audiences you can’t get
to with email
Send personalized promotions or
offers timed to key events
Launch and deliver new campaigns
faster
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is
effective for winback
94%
say direct mail is best when
integrated with other
channels
Our experts know retail mail
Read the Q&A from Lob retail experts
How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.
What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.
How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.
See How Lob Powers Direct Mail at Scale for La-Z-Boy's Growing Retail Network
