Direct Mail Automation for Health Insurance

Modernize Member Mail for 8 Million Highmark Members

Managing insurance mail shouldn't mean juggling vendors, timelines, and compliance risks.

HIPAA-Compliant Mail at Scale

Lob's platform is built for sensitive health data. Securely automate EOBs, privacy notices, and member communications with enterprise-grade compliance controls that meet Highmark's strict PHI governance requirements.

Automate Transactional Member Communications

From ID card fulfillment and premium invoices to Annual Notices of Change and formulary updates, Lob programmatically generates and delivers millions of personalized mailpieces — eliminating manual workflows and reducing turnaround time.

Full Visibility and Delivery Tracking

Track every piece of mail sent to Highmark members in real time. Gain actionable insights into delivery status, reduce returned mail, and ensure critical compliance communications reach members on schedule.

Seamless Integration with Google Cloud

Lob's API-first platform integrates directly into Highmark's existing Google Cloud infrastructure and analytics workflows, enabling automated mail triggers from your Living Health Dynamic Platform and claims systems without disrupting current operations.

Simplify your insurance mail without tradeoffs

Operational mail for insurance

Policy communications can't be late or lost when you’re aiming for compliance targets. Lob replaces fragmented workflows with one secure, automated solution that scales with your volume. That means claims updates, policy notices, and checks get out the door fast and arrive on time.

How Lob helps

API-driven automation: Trigger mail directly from your systems, and streamline the process.
Print Delivery Network: Leverage a distributed print network to get reliable service even at peak volume.
End-to-end tracking: Track mail from production through delivery to make optimization and audits easy.

Direct mail for insurance marketers

Winning and retaining policyholders comes down to targeting, timing, and trust. Lob makes it easy to launch personalized acquisition and retention campaigns – from renewal notices to cross-sell offers – that fill digital funnel gaps and integrate with your martech stack for multichannel engagement.

How Lob helps

Personalized, reusable templates: Design once, then personalize content dynamically with policy-holder and prospect data.
Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
Campaign analytics: Integrate with your CRM or CDP to track campaign results and ROI across channels.

See Lob in action

25%
of marketing budgets are
going to direct mail in 2026

98%
of leaders say direct mail is
effective for winback

94%
say direct mail is best when
integrated with other
channels

Our experts know insurance mail

Read the Q&A from Lob insurance experts

How can we make sure policy-related mail arrives on time?

Lob's Print Delivery Network routes each piece through the nearest print facility, so mail enters USPS mailstreams closer to the destination and arrives faster. Real-time tracking gives you visibility at every stage, and built-in address verification catches bad addresses before they become undeliverables.

How do we trigger renewals, claims updates, and policy notices automatically from our policy admin system or CRM?

Lob's API connects to your policy management system or CRM, so mail fires automatically based on policy events like renewal window openings, claim status changes, or notice due dates. No manual handoffs, shorter lead times, and a full audit trail on every send.

What's the best way to run personalized acquisition and retention mail for insurance?

Build reusable templates in Lob with dynamic content that pulls from your policyholder data – offers, coverage details, and renewal dates. Then, use our APIs to trigger sends through your existing martech workflows.

Talk to an expert