Digital Health Member Engagement

Activate More Hello Heart Members with Intelligent, HIPAA-Compliant Direct Mail

Hello Heart's whole-heart health platform delivers measurable outcomes — but only when members enroll and engage. Lob helps you automate personalized, trackable direct mail across your 130+ employer and health plan clients, driving device onboarding, member activation, and sustained engagement at scale — all through a secure, API-driven platform built for healthcare compliance.

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Automate Member Onboarding at Scale

Trigger personalized welcome kits, device setup guides, and activation mailers the moment a member becomes eligible — across every employer, health plan, and union client Hello Heart serves.

HIPAA-Compliant Mail Infrastructure

Lob's platform meets the security standards Hello Heart already upholds. Send sensitive member communications with confidence through infrastructure designed for healthcare data protection and compliance.

Measure Engagement, Prove ROI

Track delivery, response, and downstream activation rates for every mailer. Tie direct mail performance directly to the clinical and financial outcomes that power Hello Heart's Performance Guarantee.

API-Driven Programmatic Triggers

Integrate Lob with Hello Heart's systems to send mail based on eligibility changes, engagement gaps, or risk segmentation — turning data signals into timely, personalized physical touchpoints.

Your solution for every type of healthcare mail

Operational mail for healthcare

Speed and security aren’t nice-to-haves in healthcare mail. They’re table stakes for supporting HIPAA/HITECH compliance. Lob helps you manage operational mail at every stage, replacing fragmented workflows with one secure, automated solution that scales with you, no matter how big you get.

How Lob helps

API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
Print Delivery Network: Route mail closer to the destination for better delivery speed.
End-to-end tracking: Track mail from production through delivery to streamline optimization and audits.

Direct mail for healthcare marketers

Finding and keeping patients comes down to targeting, trust, and timing. Lob makes it easy to power personalized health and wellness promos that integrate with your data, so outreach stays timely, consistent, and effective.

How Lob helps

Personalized, reusable templates: Design once, then personalize content dynamically with your data.
Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.

See Lob in action

28%

of healthcare marketing budgets are going to direct mail in 2026

97%

of healthcare leaders say direct mail is effective for retention

77%

say timely delivery is their top compliance concern

Our experts know healthcare mail

Read the Q&A from Lob healthcare experts

How can we keep direct mail workflows HIPAA-compliant and "airtight" around PHI?

Lob supports your HIPAA compliance through vetted print facilities, BAAs, and HIPAA/HITECH privacy audits. While we’ve worked hard to implement industry-leading standards, your organization ultimately owns its compliance program, so work with your compliance team to ensure Lob fits within your existing policies and safeguards.

What type of healthcare mail should we automate?

High-volume, recurring communications are a great fit for automation. Use Lob's direct mail API to trigger test results, eligibility updates, appointment reminders, and billing statements based on parameters from your EHR or CRM. Automating frequent sends reduces manual handling of PHI and creates consistent, auditable workflows.

How do we improve mail delivery reliability for time-sensitive outreach?

Lob's Print Delivery Network routes mail closer to its destination, so it enters USPS mailstreams faster and hits mailboxes more reliably. Pair that with real-time tracking and built-in address verification to reduce undeliverables and keep time-sensitive communications on schedule.

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