Fiber Internet Growth, Automated
Win Every New Market Faster with Automated Direct Mail
GoNetspeed is expanding fiber to communities across the Northeast at an incredible pace. Lob helps you automate hyper-targeted acquisition mailers, service launch announcements, and onboarding communications for every new market — so your mail keeps up with your buildout. With address-level targeting and real-time delivery tracking, you can connect with households the moment fiber reaches their neighborhood.
Launch New Markets at Scale
Automatically trigger neighborhood-specific postcards and acquisition mailers as GoNetspeed lights up new communities — from South River, NJ to Oneonta, NY — without manual coordination.
Track Every Mailpiece in Transit
Get real-time delivery visibility into every piece of mail GoNetspeed sends, from promotional offers to installation reminders, so your sales teams know exactly when to follow up.
Personalize for Every Household
Dynamically personalize mailers with address-verified availability, local pricing, and promotional offers like gift cards or auto-pay incentives — tailored to each community GoNetspeed serves.
Simplify Compliance & Regulatory Mail
Automate CPNI notices, privacy disclosures, and service communications with confidence, ensuring GoNetspeed meets FCC obligations accurately and on time across every market.
Simplify your SaaS mail without tradeoffs
Operational mail for SaaS companies
Your customers rely on you to deliver critical communications on time. From invoices and compliance mailings to onboarding packets and account statements, Lob provides the infrastructure to power your operational mail, while you maintain complete brand control and focus on your core product.
How Lob helps
- API-driven automation: Trigger mail directly from your systems, and streamline the process.
- Print Delivery Network: Leverage a distributed print network to get reliable service even at peak volume.
- End-to-end tracking: Provide your customers with real-time visibility and audit-ready documentation.
Direct mail for SaaS marketers
Whether you're running campaigns for your own business or enabling direct mail for your customers, Lob makes it easy to launch personalized marketing programs - from acquisition and retention to event promotions and seasonal offers - with the speed, data, and infrastructure you need to drive conversions.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with policy-holder and prospect data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Use our API to integrate with your platform and track campaign results across channels.
See Lob in action
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is effective for winback
94%
say direct mail is best when
integrated with other channels
Our experts know how to build
mail programs that support
your customers’ needs
Read the Q&A from Lob SaaS experts
How can we offer mail as a feature without getting bogged down in management?
Lob handles print production, routing, and delivery through its API and Print Delivery Network. All you have to do is trigger the mail. Your team stays focused on your core product while Lob manages the supply chain, vendor relationships, and fulfillment behind the scenes.
Can we white-label mail so it delivers under our brand while a partner handles production, routing, and tracking behind the scenes?
Yes. Lob's platform and APIs support white-label implementations, so your customers get a fully branded experience while Lob manages production, routing, and tracking in the background. You own the relationship; we handle the infrastructure.
How do we integrate direct mail APIs into our existing product architecture?
We built Lob's REST API to slot into existing product architectures with minimal lift. Trigger mail from your platform, pass in customer data, and pipe delivery signals back into your system without standing up new infrastructure or reworking core workflows.
Ready to automate direct mail across GoNetspeed's expanding fiber footprint? Let's talk.
