Direct Mail for Real Estate at Scale
Empower 83,000+ eXp Agents with Automated, Trackable Direct Mail
eXp Realty has redefined the brokerage model with cloud-first technology. Now it's time to bring that same automation and visibility to direct mail. Lob helps eXp centralize print and mail operations across your entire agent network — replacing fragmented vendors with a single, API-driven platform that ensures brand consistency, compliance, and measurable performance at scale.
Centralize Mail Across Every Agent
Give 83,000+ eXp agents access to on-brand, compliant direct mail — from listing postcards to farming campaigns — through one governed platform that eliminates reliance on fragmented third-party vendors.
Automate Listing Kit Fulfillment
Integrate Lob with your eXp Marketing Center and MLS data feeds to auto-trigger personalized postcards, flyers, and mailers the moment a listing goes live — no manual steps required.
Track Every Mailpiece in Transit
Unlike traditional print vendors, Lob provides real-time delivery tracking and analytics so eXp can verify that every agent mailer reaches the right household at the right time.
Scale Compliantly Across Markets
Maintain fair housing compliance and state-level regulatory standards across every piece of mail with centralized templates, approval workflows, and audit-ready records built for multi-state operations.
Simplify your SaaS mail without tradeoffs
Operational mail for SaaS companies
Your customers rely on you to deliver critical communications on time. From invoices and compliance mailings to onboarding packets and account statements, Lob provides the infrastructure to power your operational mail, while you maintain complete brand control and focus on your core product.
How Lob helps
- API-driven automation: Trigger mail directly from your systems, and streamline the process.
- Print Delivery Network: Leverage a distributed print network to get reliable service even at peak volume.
- End-to-end tracking: Provide your customers with real-time visibility and audit-ready documentation.
Direct mail for SaaS marketers
Whether you're running campaigns for your own business or enabling direct mail for your customers, Lob makes it easy to launch personalized marketing programs - from acquisition and retention to event promotions and seasonal offers - with the speed, data, and infrastructure you need to drive conversions.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with policy-holder and prospect data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Use our API to integrate with your platform and track campaign results across channels.
See Lob in action
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is effective for winback
94%
say direct mail is best when
integrated with other channels
Our experts know how to build
mail programs that support
your customers’ needs
Read the Q&A from Lob SaaS experts
How can we offer mail as a feature without getting bogged down in management?
Lob handles print production, routing, and delivery through its API and Print Delivery Network. All you have to do is trigger the mail. Your team stays focused on your core product while Lob manages the supply chain, vendor relationships, and fulfillment behind the scenes.
Can we white-label mail so it delivers under our brand while a partner handles production, routing, and tracking behind the scenes?
Yes. Lob's platform and APIs support white-label implementations, so your customers get a fully branded experience while Lob manages production, routing, and tracking in the background. You own the relationship; we handle the infrastructure.
How do we integrate direct mail APIs into our existing product architecture?
We built Lob's REST API to slot into existing product architectures with minimal lift. Trigger mail from your platform, pass in customer data, and pipe delivery signals back into your system without standing up new infrastructure or reworking core workflows.
See How Lob Powers Direct Mail for eXp Realty's Distributed Agent Network
