Digital Health Mail Automation
Help Cylinder Health Engage 150,000+ Members and Growing Partner Channels Through Intelligent Direct Mail
As Cylinder Health scales its virtual digestive care platform across employers, health plans, and partners like Alight and Stonebrook, timely and compliant physical communications become critical. Lob automates personalized member onboarding mailers, open enrollment campaigns, and ABM outreach to enterprise prospects — all with full delivery tracking and HIPAA-aligned workflows built for healthcare.
Automate Member Onboarding Mail
Trigger personalized welcome kits and educational materials for new Cylinder Health members across all 50 states — automatically and at scale, with end-to-end delivery visibility.
Accelerate Employer & Partner Pipeline
Send highly targeted direct mail to employers, brokers, consultants, and benefits platforms during open enrollment season and throughout your partner-driven sales motion with Alight and Stonebrook.
HIPAA-Ready Compliance Workflows
Lob's secure infrastructure supports regulated healthcare communications, giving Cylinder Health confidence that privacy notices and member materials meet compliance requirements without manual overhead.
Track Every Mailpiece in Real Time
Connect physical mail to Cylinder Health's digital member journeys with real-time delivery analytics, so your team knows exactly when onboarding materials and campaign mailers reach their destination.
Your solution for every type of healthcare mail
Operational mail for healthcare
Speed and security aren’t nice-to-haves in healthcare mail. They’re table stakes for supporting HIPAA/HITECH compliance. Lob helps you manage operational mail at every stage, replacing fragmented workflows with one secure, automated solution that scales with you, no matter how big you get.
How Lob helps
- API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
- Print Delivery Network: Route mail closer to the destination for better delivery speed.
- End-to-end tracking: Track mail from production through delivery to streamline optimization and audits.
Direct mail for healthcare marketers
Finding and keeping patients comes down to targeting, trust, and timing. Lob makes it easy to power personalized health and wellness promos that integrate with your data, so outreach stays timely, consistent, and effective.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with your data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
28%
of healthcare marketing budgets are going to direct mail in 2026
97%
of healthcare leaders say direct mail is effective for retention
77%
say timely delivery is their top compliance concern
Our experts know healthcare mail
Read the Q&A from Lob healthcare experts
How can we keep direct mail workflows HIPAA-compliant and "airtight" around PHI?
Lob supports your HIPAA compliance through vetted print facilities, BAAs, and HIPAA/HITECH privacy audits. While we’ve worked hard to implement industry-leading standards, your organization ultimately owns its compliance program, so work with your compliance team to ensure Lob fits within your existing policies and safeguards.
What type of healthcare mail should we automate?
High-volume, recurring communications are a great fit for automation. Use Lob's direct mail API to trigger test results, eligibility updates, appointment reminders, and billing statements based on parameters from your EHR or CRM. Automating frequent sends reduces manual handling of PHI and creates consistent, auditable workflows.
How do we improve mail delivery reliability for time-sensitive outreach?
Lob's Print Delivery Network routes mail closer to its destination, so it enters USPS mailstreams faster and hits mailboxes more reliably. Pair that with real-time tracking and built-in address verification to reduce undeliverables and keep time-sensitive communications on schedule.
See How Lob Helps Cylinder Health Scale Personalized Mail Across Members, Employers, and Partners
