Digital Therapeutics Direct Mail
Scale Big Health's Provider Adoption with Intelligent, Compliant Direct Mail
As Big Health accelerates commercialization of FDA-cleared digital treatments and expands reimbursement-backed provider partnerships, Lob helps you automate personalized, trackable mail to health systems, payers, and providers — without the manual overhead or compliance risk. From provider education mailers to member onboarding communications, Lob gives Big Health the infrastructure to match the scale of 750,000+ individuals served.
Automated Provider Outreach at Scale
Reach referral networks, health system partners like Henry Ford and Northwell, and new provider groups with personalized direct mail that triggers automatically from your CRM — perfectly timed to Big Health's reimbursement rollout and clinical workflow integration efforts.
HIPAA-Compliant Regulated Communications
Send member onboarding materials, consent notices, and benefits communications through Lob's SOC 2-certified, HIPAA-ready platform — ensuring Big Health meets privacy obligations across payer and provider programs without added vendor complexity.
Connect Digital and Physical Campaigns
Amplify Big Health's ABM strategy targeting employers and health plans by integrating direct mail with your digital campaigns. Drive conference follow-up, provider education, and CMS reimbursement awareness with trackable, measurable mailers.
Full Visibility and Delivery Tracking
Know exactly when every piece of mail reaches a provider office or benefits stakeholder. Lob's real-time tracking and analytics give Big Health the delivery intelligence needed to optimize outreach timing and prove campaign ROI.
Your solution for every type of healthcare mail
Operational mail for healthcare
Speed and security aren’t nice-to-haves in healthcare mail. They’re table stakes for supporting HIPAA/HITECH compliance. Lob helps you manage operational mail at every stage, replacing fragmented workflows with one secure, automated solution that scales with you, no matter how big you get.
How Lob helps
- API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
- Print Delivery Network: Route mail closer to the destination for better delivery speed.
- End-to-end tracking: Track mail from production through delivery to streamline optimization and audits.
Direct mail for healthcare marketers
Finding and keeping patients comes down to targeting, trust, and timing. Lob makes it easy to power personalized health and wellness promos that integrate with your data, so outreach stays timely, consistent, and effective.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with your data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
28%
of healthcare marketing budgets are going to direct mail in 2026
97%
of healthcare leaders say direct mail is effective for retention
77%
say timely delivery is their top compliance concern
Our experts know healthcare mail
Read the Q&A from Lob healthcare experts
How can we keep direct mail workflows HIPAA-compliant and "airtight" around PHI?
Lob supports your HIPAA compliance through vetted print facilities, BAAs, and HIPAA/HITECH privacy audits. While we’ve worked hard to implement industry-leading standards, your organization ultimately owns its compliance program, so work with your compliance team to ensure Lob fits within your existing policies and safeguards.
What type of healthcare mail should we automate?
High-volume, recurring communications are a great fit for automation. Use Lob's direct mail API to trigger test results, eligibility updates, appointment reminders, and billing statements based on parameters from your EHR or CRM. Automating frequent sends reduces manual handling of PHI and creates consistent, auditable workflows.
How do we improve mail delivery reliability for time-sensitive outreach?
Lob's Print Delivery Network routes mail closer to its destination, so it enters USPS mailstreams faster and hits mailboxes more reliably. Pair that with real-time tracking and built-in address verification to reduce undeliverables and keep time-sensitive communications on schedule.
Ready to Power Big Health's Next Phase of Provider Adoption with Automated Direct Mail?
