Direct Mail for DTC Fashion
Betabrand, Bring Your Community-Driven Brand Into Your Customers' Mailboxes
With over one million customers and a loyalty program built on engagement, Betabrand has the perfect audience for personalized direct mail. Lob helps you automate retention mailers, win-back campaigns, and new collection announcements — triggered directly from your ecommerce and CRM data — so every piece of mail is as intentional as your crowdsourced designs.
Automated Loyalty & Rewards Mailers
Trigger personalized postcards and mailers tied to Betabrand's rewards program milestones, driving repeat purchases from your most engaged community members without manual effort.
Win-Back Lapsed Customers at Scale
Automatically identify and re-engage dormant customers from your million-plus base with targeted direct mail campaigns that complement your existing email and SMS flows.
Seamless Ecommerce & CRM Integration
Connect Lob to Betabrand's existing tech stack — including your Cart.com and Nogin-powered infrastructure — to trigger mail based on purchase behavior, browse activity, or loyalty status.
Full Attribution & Campaign Visibility
Track every mailer from send to conversion with real-time delivery analytics, giving Betabrand the same measurability for physical mail that you expect from your digital channels.
Improve your retail mail ROI – even with a lean team
Direct mail for retail & ecomm marketers
Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.
How Lob helps
- Templates and automation: Create reusable templates, then trigger mail via API integrations.
- Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
How ecommerce and retail brands use Lob
Add mail to your CRM or CDP
customer journeys
Trigger postcards to reactivate
lapsed customers
Drive digital engagement with QR
codes or PURLs
Mail to new audiences you can’t get
to with email
Send personalized promotions or
offers timed to key events
Launch and deliver new campaigns
faster
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is
effective for winback
94%
say direct mail is best when
integrated with other
channels
Our experts know retail mail
Read the Q&A from Lob retail experts
How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.
What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.
How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.
Ready to re-engage your million-strong community? Let's show Betabrand what modern direct mail can do.
