Retail & Ecommerce Direct Mail
Modernize Direct Mail Across Best Buy's 1,000+ Stores and Millions of Members
From branded credit card communications and My Best Buy membership mailers to localized store promotions and Geek Squad service follow-ups, Lob helps Best Buy automate, personalize, and measure direct mail at the scale your omnichannel operations demand — connecting physical touchpoints to your digital ecosystem seamlessly.
Automate Credit Card Communications
With 25% of domestic revenue transacted on Best Buy branded cards, Lob streamlines billing statements, financing offers, and cardholder disclosures with triggered, compliant mail workflows that eliminate manual processes.
Personalize Membership & Loyalty Mail
Automatically send My Best Buy Plus and Total welcome kits, renewal notices, rewards updates, and promotional offers — triggered by member activity and personalized using your first-party data.
Localize Store Marketing at Scale
Deliver targeted, store-specific campaigns across 957 domestic locations with dynamic creative, geographic segmentation, and centralized brand control — all without manual coordination.
Measure Omnichannel Mail Performance
Track delivery, engagement, and conversion for every mailpiece Best Buy sends. Connect direct mail performance data to your digital analytics stack for true cross-channel attribution.
Improve your retail mail ROI – even with a lean team
Direct mail for retail & ecomm marketers
Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.
How Lob helps
- Templates and automation: Create reusable templates, then trigger mail via API integrations.
- Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
How ecommerce and retail brands use Lob
Add mail to your CRM or CDP
customer journeys
Trigger postcards to reactivate
lapsed customers
Drive digital engagement with QR
codes or PURLs
Mail to new audiences you can’t get
to with email
Send personalized promotions or
offers timed to key events
Launch and deliver new campaigns
faster
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is
effective for winback
94%
say direct mail is best when
integrated with other
channels
Our experts know retail mail
Read the Q&A from Lob retail experts
How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.
What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.
How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.
See How Lob Powers Direct Mail Automation for Best Buy's Omnichannel Scale
