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The 2024 State of Direct Mail Marketing Report | DOWNLOAD NOW

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Win back customers with intelligent direct mail

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Marley Spoon

With each campaign we’ve sent, we’ve seen a higher conversion rate and a lower cost per reactivation.

Malin Dettmann-Levin

Marley Spoon CRM Lead Reactivation

Ready, set, reactivate!

Your dormant customers need to hear from you! Lob enables you to use past purchase data and customer insights to send the most targeted direct mail, with personalized offers to encourage them to buy. At any scale and frequency.

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Segment and test

A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns. Test and measure ROI of direct mail campaigns with segmented audiences, different messages, images and offers with Lob.

Personalized offers

Our customers rely on intelligent direct mail to re engage inactive customers with offers based on purchase history. 

See how thredUP used personalized mail to engage email unsubscribers
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Lob graphic

Reactivate customers like a pro.

A/B testing is powerful and with the Lob platform, you can bring the same rigor and experimentation to your direct mail reactivation campaigns. Test and measure ROI of direct mail campaigns with segmented audiences, different messages, images and offers with Lob.

Get The Modern Marketers Guide to Customer Reactivation with Direct Mail

Integrate easily with your marketing tech stack

Lob’s open platform easily integrates with the most popular marketing automation and CRM platforms to seamlessly connect direct mail into omnichannel campaigns.

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We are here to help scale your business

Market to email unsubscribers

Send personalized offers to your email unsubscribe lists

A/B testing

Test and measure ROI of direct mail campaigns with different messages, images and target audiences

When emails go unopened

Add triggered direct mail when your emails don’t get opened. Remind customers of unused credit, provide special offers and loyalty discounts

Policy and Renewal notices

Notify customers of upcoming renewals, invoices and compliance notifications

Direct mail automation resources for insurance providers

View all resources
eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

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eBook

2024 State of Direct Mail Marketing

Get a real-time pulse check from marketers about the current state of direct mail and its role in driving results in the State of Direct Mail Marketing Report.

Read eBook
eBook

Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.

Read eBook