Remember the light bulb moment when we as marketers added first names to email subject lines? Open rates went through the roof! People were excited to get a personalized email that was relevant to them and their interests. Let’s replicate that same excitement but in our customers’ physical mailboxes this time around. Watch this on-demand webinar where we’re sharing the best tips and tricks to personalized direct mail that will help you stand out from the competition, create the memorable customer experiences that consumers crave, and get you the most out of your direct mail ROI.
In this on-demand webinar you will learn…
- Customer stories of personalized direct mail campaigns that drive customer retention and acquisition
- Examples of conversion-driven direct mail to integrate directly into your channel mix
- How to increase your customer lifetime value (LTV) through integrated direct mail
Download the The Modern Marketer’s Guide to Personalization or get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.