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2022 State of Direct Mail Marketing

February 9, 2022
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2022 State of Direct Mail Marketing

Lob and Comperemedia partnered to bring to you the insights on the state of direct mail marketing. We surveyed 150+ enterprise marketing leaders across the U.S. to shed new light on the approach, effectiveness, and best practices of modern direct mail marketers.

In this on-demand webinar, you will learn how to:

  • Utilize hyper-personalization and trigger-based direct mail to significantly improve response rates
  • Use direct mail to increase the ROI of your acquisition and retention omni-channel campaigns by 27%
  • Increase time to value by 150% with automation and technology

Download the 2022 State of Direct Mail report or get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.

Meet the Hosts

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Research Lead:
Hannah Pucci

Director of Consulting, Primary Research, Comperemedia

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Direct Mail Expert:
Summer Hahnlen

Senior Director, Direct Mail Expert in Residence, Lob

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Kim Courvoisier

Director of Content, Lob

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