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On-Demand Webinar

2022 State of Direct Mail Marketing

Presented by Lob and Comperemedia, the world’s leading market intelligence agency

February 9, 2022

Lob and Comperemedia partnered to bring to you the insights on the state of direct mail marketing. We surveyed 150+ enterprise marketing leaders across the U.S. to shed new light on the approach, effectiveness, and best practices of modern direct mail marketers.

In this on-demand webinar, you will learn how to:

  • Utilize hyper-personalization and trigger-based direct mail to significantly improve response rates
  • Use direct mail to increase the ROI of your acquisition and retention omni-channel campaigns by 27%
  • Increase time to value by 150% with automation and technology

Download the 2022 State of Direct Mail report or get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.

Meet the Hosts

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Research Lead:
Hannah Pucci

Director of Consulting, Primary Research, Comperemedia

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Direct Mail Expert:
‚ÄćSummer Hahnlen

Senior Director, Direct Mail Expert in Residence, Lob

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Kim Courvoisier
Director of Content, Lob

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