How JotForm and Lob Can Help You Collect Better Data
This post was written by Briana Strauss. Briana is the partnership marketing manager at JotForm, where she spends her time building relationships with other exciting SaaS companies.
From streamlining customer experience to saving time on manual tasks and preventing fraud, verifying personal information - especially addresses - is important.
However, this process can be extremely time-consuming.
Tools like JotForm and Lob make it easy to verify address data quickly.
In this post, we’re sharing how you can use Lob and JotForm to collect better data and improve business processes, including:
How To Use Lob and JotForm
Examining Some Practical Use Cases
Save on Undeliverable Mail
Reduce Abandoned Forms and Carts
Save Time on Administrative Tasks
Increase the Effectiveness of Direct Mail Campaigns
How to use Lob & JotForm
If you use JotForm, you can install the Lob Address verification widget in one click (takes less than a minute).
Then, you can automatically verify all addresses right on your sign-up form, as you can see in the screenshot below.
Examining Some Practical Use Cases
The best part - you don’t need to be a software engineer to leverage address verification technology. Below - we’re sharing six ways that anyone can leverage this integration to collect accurate address data.
This means that if you simply pull old records without verifying them, you are going to wind up with a lot of undeliverable mail.
Undeliverable addresses result in “return to sender” letters and cost the company money. Not to mention wasted time handling the return order. Companies must reimburse the customer or resend the product to the correct address, as well as eat the shipping costs for the original item.
Pro Tip: According to Pitney Bowes, companies can spend up to $25 per piece of returned mail in ancillary costs related to correcting mistakes and re-sending mail.
With the rise of free shipping offers and 2-day shipping from Amazon, customers expect their products to be delivered fast.
In fact, according to UPS, 61% of online shoppers expect orders placed by 12 p.m. to qualify for delivery the same day.
Anything you can automate to speed up delivery will go a long way in improving customer experience and getting products out the door faster.
3. Reduce Abandoned Forms and Carts
According to SaleCycle, 26% of people abandon their cart during checkout due to a long or complex process.
The smoother the process is to fill out a form or make a purchase, the greater the chance they’ll complete your desired call to action. Real-time address lookups take some of the friction out of the buying process and let customers quickly enter their checkout details.
Verifying addresses manually adds up quickly. They need to manually verify the address, make corrections, potentially contact the customer for clarification, and even deal with the hassle of return shipping if the item has already been sent out to the wrong address. Address verification apps reduce the time spent on clerical errors like these and free up the team to do more meaningful work.
5. Prevent Fraud
Customers are often using different billing and shipping addresses. Many are opting to have deliveries made to an alternate location, like an office, particularly urban residents. The more addresses involved in a payment form, the greater the risk of fraud.
For example, if you notice the billing name and address is from a woman in New York City, but the shipping address is to a residence in Argentina, this could indicate a higher likelihood of fraud. Address verification apps can help you spot any red flags saving you time and money.
6. Increase the Effectiveness of Direct Mail Campaigns
When your direct mailing lists are accurate, you can personalize the offering. Not just by targeting the behavioral preferences of the recipient, but you can even personalize this based on regional preferences.
Marketers using direct mail, in addition to other marketing channels such as email, can integrate the campaigns for a more cohesive experience. Accurate direct mail paired with personalized messages in additional channels can improve your campaign strength. The more you engage with customers via all of their channels of choice, the more effective your marketing will be.
In sum, using JotForm and Lob can help you collect better data and save a ton of time in the process.
This blog provides general information and discussion about direct mail marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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