Direct Mail for Utilities
Automate Half a Million Customer Communications — Without the Complexity
Georgia Natural Gas manages millions of customer interactions every year across billing, plan renewals, compliance notices, and acquisition campaigns. Lob helps GNG modernize its direct mail operations with automated, trackable workflows that reduce manual effort, ensure regulatory compliance, and give your team full visibility from send to delivery.
Automate Billing & Notice Workflows
From monthly statements to past-due notices and corrected-bill communications, Lob automates GNG's high-volume transactional mail so every piece reaches the right customer on time — no manual handoffs required.
Simplify Plan Renewal Mailings
Georgia PSC rules require advance expiration notifications for fixed-rate and flat-bill customers. Lob ensures GNG's renewal notices are triggered automatically and delivered with full tracking and audit trails.
Win More in a Deregulated Market
Stand out against competitors with personalized acquisition, retention, and win-back direct mail campaigns that integrate with GNG's digital channels for coordinated multi-touch outreach across Georgia.
Track Every Piece, Every Delivery
Gain real-time visibility into when billing statements, compliance notices, and marketing offers land in mailboxes — enabling smarter follow-up and better delinquency management for GNG's customer operations team.
Simplify your SaaS mail without tradeoffs
Operational mail for SaaS companies
Your customers rely on you to deliver critical communications on time. From invoices and compliance mailings to onboarding packets and account statements, Lob provides the infrastructure to power your operational mail, while you maintain complete brand control and focus on your core product.
How Lob helps
- API-driven automation: Trigger mail directly from your systems, and streamline the process.
- Print Delivery Network: Leverage a distributed print network to get reliable service even at peak volume.
- End-to-end tracking: Provide your customers with real-time visibility and audit-ready documentation.
Direct mail for SaaS marketers
Whether you're running campaigns for your own business or enabling direct mail for your customers, Lob makes it easy to launch personalized marketing programs - from acquisition and retention to event promotions and seasonal offers - with the speed, data, and infrastructure you need to drive conversions.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with policy-holder and prospect data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Use our API to integrate with your platform and track campaign results across channels.
See Lob in action
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is effective for winback
94%
say direct mail is best when
integrated with other channels
Our experts know how to build
mail programs that support
your customers’ needs
Read the Q&A from Lob SaaS experts
How can we offer mail as a feature without getting bogged down in management?
Lob handles print production, routing, and delivery through its API and Print Delivery Network. All you have to do is trigger the mail. Your team stays focused on your core product while Lob manages the supply chain, vendor relationships, and fulfillment behind the scenes.
Can we white-label mail so it delivers under our brand while a partner handles production, routing, and tracking behind the scenes?
Yes. Lob's platform and APIs support white-label implementations, so your customers get a fully branded experience while Lob manages production, routing, and tracking in the background. You own the relationship; we handle the infrastructure.
How do we integrate direct mail APIs into our existing product architecture?
We built Lob's REST API to slot into existing product architectures with minimal lift. Trigger mail from your platform, pass in customer data, and pipe delivery signals back into your system without standing up new infrastructure or reworking core workflows.
See How Lob Can Streamline Georgia Natural Gas's Direct Mail Operations
