What is direct mail automation?
Direct mail automation transforms manual, repetitive processes to accelerate time to value, reduce costs and supercharge ROI. The result is intelligent direct mail that is connected, personalized, and scalable.
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We automated all of it—from making sure members were providing deliverable addresses to programmatically sending postcards on-demand.
Denise Remhof
Product Manager, Couchsurfing
The old way.
Static, junk, non-personalized mail
No analytics or attribution
Single printer, subject to paper and staffing challenges
The Lob way.
Hyper personalized mail
Measurable
Prioritized, expansive print delivery network across the US
Direct mail automation as easy as 1-2-3
Step 1
Create localized and personalized campaigns, at scale
Customers expect brands to create content that anticipates their needs and is relevant to their lives. From past purchase to local store openings, automated direct mail can help you send the right message to the right consumer at the right time.
Step 2
Execute at any scale and frequency
Send as much or as often as you need. With a click of a button, your personalized mailpieces are sent to your audiences on the day you choose or triggered based on their actions.
Step 3
Continuously optimize with analytics and attribution
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Lob automated direct mail has increased our productivity and saved us money. It’s a huge help to get our direct mail campaigns out quickly and easily.
Malin Dettmann-Levin
Marley Spoon
Lob is the only complete direct mail automation solution for all your needs.
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Direct mail automation resources add to power your success
Running a Tactical Direct Mail Campaign
Learn how to create powerful direct mail campaigns that will deliver high response rates, more customers, and more revenue in our mini tactical guide.
A marketer's recipe for omnichannel success
Create a seamless omnichannel marketing strategy that bridges physical and digital touchpoints. Boost engagement with personalized, data-driven direct mail.
Expanding Audiences Through Print & Mail
Learn how developers can show others how sending personalized direct mail can be as simple as dispatching an email campaign with this high-level resource.