State of Direct Mail 2025 | Healthcare
Why patients still love getting letters
In an age of constant digital pings and notifications, direct mail still holds a special place in healthcare. A significant 88% of consumers express a desire to receive direct mail from healthcare brands. Patients don’t just tolerate it – they prefer it, especially when it feels useful, relevant, and trustworthy.
When healthcare mail arrives, most people pay attention.
What do you typically do with direct mail you receive from brands in healthcare?
Benefits & plan info, appointment reminders, preventative care outreach, etc.
People read mail from brands they know.
Recognition and relevance matter most. Consumers are more likely to read healthcare mail when it comes from a brand they know or covers a topic they care about.
What would make you more likely to read direct mail from a healthcare brand?
The more official it feels, the more trust it builds.
When it comes to healthcare, flashier isn’t better. A letter in an envelope still signals importance, privacy, and professionalism – and consumers respond to that.
Top form factors, by consumer preference
Patients want mail that helps them stay on top of their health.
Whether it’s a sample, a reminder, or a helpful tip, people want mail that makes managing their health easier and more personal.