Score more web or foot traffic with advanced targeting
Target Lists let you expand your reach in key geos and demos with precise audience selection that boosts relevance and engagement – online and in-person.
You don’t have to choose between scale and precision
Target the people who matter most – at the volume you need to grow. Reach more of the right households using geo and demo filters that align with your goals.
Reach high-impact areas
using addresses, ZIP codes, or custom geographic radii
Filter by key demographics
like age, income, gender, or household size – while staying compliant
Stay relevant and visible
with updated lists that help you avoid database fatigue
Get quick access
to new lists, typically available within a day.
How it works
- Click on Audience in your Lob dashboard
- Enter a specific location for your audience
- Set your geographic radius
- Set your demo filters to narrow your list
- Request and purchase your list
- Start sending mail
Use Target Lists to:
Refresh and grow your audience
Replace stale contacts with high-quality leads based on geo and demo filters
Promote local inventory
Target drivers within 10 miles of your dealership for new or used vehicle offers
Reach nearby patients
Stay compliant with HIPAA while sending preventive care campaigns to households near your clinic or practice
Generate qualified leads
Reach high-income households in specific ZIP codes with credit card pre-approvals that meet compliance standards
Farm a new neighborhood
Introduce yourself to homeowners or renters in a new territory
Data that meets industry-leading compliance standards
