Your next customer looks like
your best customer
Lookalike Lists analyze your best customers to find new audiences that match. Improve ROI with data-driven prospecting that eliminates waste – and guesswork.
Target audiences that mirror your best buyers
Expand smarter based on what’s actually working and turn your direct mail acquisition outreach into a high-converting growth engine.
Analyze traits and behaviors
of the audience you want to expand
Find and target new leads
that match high-intent indicators
Tap into 240M+ U.S. consumers
with constantly refreshed data
Trigger mail to your new audience
using Lob’s award-winning API or dashboard
How it works
- Click on Audience in your Lob dashboard
- Upload a list of your current high value customers
- We analyze your list and find new prospects with similar traits
- Request and purchase your list
- Start sending mail
Lookalike Lists leverage 1,500+ attributes across six categories to identify high-performing contacts that mirror your best customers. Here are just a few:
Life events
- Marriage
- Birth of a child
- Likely relocation
- New driver
Financials
- Income tier
- Estimated credit eligibility
- Credit card use
- Donation history
Demographics
- Age
- Gender
- Location
- Veteran status
Hobbies and interests
- Media preferences
- App usage
- Food preferences
- Leisure activities
Property data
- Property size
- Home value
- Lot value
- Vehicle make
Buying behavior
- Shopping categories
- Spending patterns
- Online vs storefront preferences
Use Lookalike Lists to:
Target high-value prospects
Reach people who behave like your best customers based on shared patterns, interests, or life events
Identify life-stage shifts that trigger care needs
Stay compliant with HIPAA while targeting new parents, aging adults, or likely relocators with relevant care campaigns
Spot shoppers before they hit your competitor’s lot
Send offers to households showing vehicle purchase intent or brand affinity
Pre-select households based on financial signals
Use net worth tier, credit eligibility, and donation or spending history to identify strong candidates for credit card, loan, or banking offers
Reach movers before they move
Use life-stage indicators to identify likely movers and send timely campaigns promoting listings, open houses, or relocation services
Data that meets industry-leading compliance standards
