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Data-Driven Direct Mail: Personalization Best Practices

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

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Resources to shape and enhance your direct mail strategy

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eBook

Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.

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eBook

The Modern Marketer’s Guide to Customer Acquisition with Direct Mail

Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.

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eBook

2022 State of Direct Mail

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

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