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Data-Driven Direct Mail: Personalization Best Practices

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Resources to shape and enhance your direct mail strategy

eBook

The Retention Marketing Stack

Learn how today’s retention marketers are tackling an evolving technological landscape and implementing tooling that boosts efficiency and ROI.

eBook

A marketer's recipe for omnichannel success

Create a seamless omnichannel marketing strategy that bridges physical and digital touchpoints. Boost engagement with personalized, data-driven direct mail.

eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.