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Data-Driven Direct Mail: Personalization Best Practices

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Resources to shape and enhance your direct mail strategy

eBook

The Modern Marketer’s Guide to Omnichannel Marketing

Create omnichannel experiences across every platform and each step of the customer journey with our latest guide.

eBook

The Modern Marketer’s Guide to Direct Mail Analytics & Testing

Download the guide to master modern direct mail analytics and testing to increase the ROI of your direct mail campaigns.

eBook

The Holiday Direct Mail Kit

Launch high-converting holiday direct mail campaigns with Lob's templates, campaign calendars & expert tips, tailored for retail, healthcare, and financial serv