Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Data-Driven Direct Mail: Personalization Best Practices

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Schedule a demo

Resources to shape and enhance your direct mail strategy

View all resources
eBook

The Modern Marketer’s Guide to Customer Retention Using Direct Mail

This practical guide will give you real-life methods pro marketers use to keep customers engaged, loyal, and buying more. ‍

Read eBook
eBook

A Data Driven Guide to Holiday Direct Mail Success

Discover proven strategies to maximize your holiday campaign's impact and drive seasonal sales.

Read eBook
eBook

A marketer's recipe for omnichannel success

Create a seamless omnichannel marketing strategy that bridges physical and digital touchpoints. Boost engagement with personalized, data-driven direct mail.

Read eBook