Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Data-Driven Direct Mail: Personalization Best Practices

Ready to see Lob in action? 

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

Resources to shape and enhance your direct mail strategy

eBook

Modernizing Direct Mail Communications: A Fireside Chat With Oscar Health

Gain insight into how Oscar Health implements technology in a way that best serves their organization’s needs, not just immediately, but in the long term.

eBook

The Modern Marketer’s Guide to Customer Acquisition with Direct Mail

Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.

eBook

2022 State of Direct Mail

Our 2022 survey of 150+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.