Marketers

Master Direct Mail Marketing and Advertising

Boost the performance of your omnichannel marketing campaigns and increase customer retention with automated, personalized direct mail that breaks through digital clutter.

Get a Demo

Direct Mail Advertising for the Digital Age

Lob unlocks direct mail for digital teams, allowing you to send precise, highly personalized letters and postcards, aligned with digital touches, in a true omnichannel marketing approach.

Personalized Content

Increase Customer Engagement and Response Rates

Personalize messaging and offers to increase conversions
Increase relevance with timely delivery in as little as four days
Continue conversations with email unsubscribers offline

Programmatic Triggers

Integrate With CRM and Marketing Automation Platforms

Trigger direct mail based on customer activities or milestones with no batching required
Pull data directly from customer records and eliminate manual list building
Time other communications to the moment mail hits your customer’s mailbox

Detailed Tracking & Analytics

Easily Experiment, Measure, and Iterate

Test creative and form-factors (letters vs. postcards) to see which performs the best
Add custom CTAs (promotion codes, URLs, or QR codes) to capture direct attribution
See precisely which customers received mail and when to measure campaign lift

Need Help?

Our partners have built powerful marketing solutions and services using Lob’s automated direct mail advertising platform. Perfect for marketing teams that don’t have the technical bandwidth to set up their own integrations.

Visual creative design, list acquisition, and campaign management

Shared, stand-alone, and programmatic direct mail services

Integrated, multi-channel business communications platform

Webinar: Strategic Retention Marketing with Direct Mail Automation

Watch Now