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Lob™ Programmatic Direct Mail Platform

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Efficiently manage programmatic direct mail campaigns by creating, sending, and tracking personalized postcards, letters, and checks at any frequency and scale.

More Than 12,000 Companies Automate, Analyze, and Optimize Direct Mail Using Lob

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G2 Leader Summer 2022G2 logo

Lob allowed me to eliminate a third party that charged double the price and took weeks to send letters. Now I can send letters myself in a matter of minutes at a fraction of the price and easily automate mailings by integrating Lob with my existing systems.

- Jonathan F., President of well-documented API and Python client

Programmatic Direct Mail Marketing Is Now The Best Way To Connect With Your Audience

Thanks to AI and automation, it is now easy to send, track, and optimize programmatic direct mail campaigns directly from your CRM, making intelligent mail one of the best ways to capture attention in a world facing digital fatigue.

Make Every Connection Matter

Put programmatic direct mail automation to work creating personalized experiences that turn casual browsers into lifelong buyers.

Get Into Mailboxes Faster

Eliminate process inefficiencies that are the barriers to seamless, real-time direct mail engagement. Lob’s programmatic direct mail automation platform takes care of end-to-end fulfillment through our world class print delivery network. We manage the complexity so you don’t have to.

Turn Insights Into Innovation

Track, measure, and manage the performance of your programmatic direct mail to optimize your campaigns and predict outcomes. Lob’s built-in analytics enables you to attribute conversion lift, execute multivariate tests and easily share results with stakeholders.

Programmatic Direct Mail Delivers

87%

agree programmatic direct mail has the best ROI of any channel 

60%

 have increased their programmatic direct mail budget over last year 

47%

use a software/technology platform for programmatic direct mail

Easily Integrates With Your Marketing Tech Stack

Lob integrates with your marketing tech stack connecting the physical and digital to create stellar customer experiences.

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Ready To See Lob In Action?

Our best-in-class automation, audience and analytics platform coupled with our expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.