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On-Demand Webinar

Use Real-Time Analytics to Improve the ROI of Your Direct Mail Channel

May 25, 2022

Modern omnichannel campaign management requires more time, money, and effort than ever before. Data-based decision-making is the only intelligent way to drive results, and your team needs to be pulling insights from every viable source. In this on-demand webinar, you will gain an in-depth understanding of modern direct mail marketing analytics and testing criteria that will provide you with the knowledge you need to confidently experiment, optimize, and create response-driven omnichannel campaigns.

In this on-demand webinar you will learn…

  • The key performance indicators to measure direct mail effectiveness
  • How to leverage data to optimize your direct mail campaigns
  • The legal and technological challenges to analytics

Download the The Modern Marketer’s Guide to Direct Mail Analytics & Testing or get connected with a Lob expert today to learn what’s new in direct mail, as well as the benefits of a modern, automated direct mail workflow.

Meet Your Hosts

Michael Tuffley, Director of Solutions Engineering, Lob

Julie Ginn, VP of Demand Generation, Lob