Strategic Retention Marketing with Direct Mail Automation in Salesforce Marketing Cloud
April 30, 2020
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Are you scaling back your marketing spend? In challenging times, customer retention is more important than ever. Savvy marketers dig deep into their CRM data to identify critical moments in the customer lifecycle, and address them with timely, personalized messaging. Savvier marketers extend these messages into the physical world by triggering automated direct mail to reach customers right in the comfort of their own homes.
Organizations like the Ohio Lottery and others are using Salesforce Marketing Cloud with Lob to boost engagement throughout the customer lifecycle, with intelligent direct mail. Watch Devs United and Lob discuss how to easily incorporate offline touches into your customer journeys.
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