Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

How to Prepare Your Direct Mail Strategy for 2024

December 7, 2023
Watch now
How to Prepare Your Direct Mail Strategy for 2024

Direct mail is a timeless marketing channel but the times are changing and we’ve got our eye on some trends we’re expecting to see in 2024. 

We sat down with our Senior Director, Direct Mail Expert in Residence, Summer Hahnlen, and our Senior Director, Business Development, Tyler Dornenburg, to discuss four key trends in direct mail marketing that everyone should know about as we welcome a new year - and new marketing campaigns.

During this panel, we discussed:

  • How to leverage direct mail technology and integrate it with other martech
  • How to attribute results and prove ROI
  • What to look for when partnering with USPS
  • Next-level strategies for optimizing direct mail campaigns

Watch the on-demand video now to better prepare your future direct mail campaigns. 

Meet the Hosts

Speaker Image 1Learn more about speaker

Summer Hahnlen, Direct Mail Expert In Residence, Lob

Speaker Image 2Learn more about speaker

Tyler Dornenburg, Sr. Director, Business Developement, Lob

Speaker Image 3Learn more about speaker

Stephanie Donelson, Senior Content Marketing Manager, Lob

Speaker Image 4Learn more about speaker
Learn more about speaker
Learn more about speaker

Fill out the form to watch the on-demand panel discussion.