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Why Direct Mail is an Engagement Game Changer

February 6, 2020
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Ready to take your marketing efforts to the next level? Then join us and see why direct mail helps drive a 15-30% lift in engagement. Learn how savvy marketers are leaning into their customer data and pinpointing the precise moments to target customers with a personalized mailer.

Direct mail intelligently bridges the online-to-offline gap using a physical touch that boosts customer engagement at every stage of their journey: acquisition, retention, and beyond. Watch as Lob and Iterable on host a discussion on how you can effectively leverage direct mail throughout your customer journeys. Topics will cover:

  • Innovative direct mail use cases across the customer lifecycle
  • Aligning direct mail and digital nurture tactics
  • How to automate high-impact, contextual direct mail campaigns

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