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Why Direct Mail is an Engagement Game Changer

February 6, 2020

Ready to take your marketing efforts to the next level? Then join us and see why direct mail helps drive a 15-30% lift in engagement. Learn how savvy marketers are leaning into their customer data and pinpointing the precise moments to target customers with a personalized mailer.

Direct mail intelligently bridges the online-to-offline gap using a physical touch that boosts customer engagement at every stage of their journey: acquisition, retention, and beyond. Watch as Lob and Iterable on host a discussion on how you can effectively leverage direct mail throughout your customer journeys. Topics will cover:

  • Innovative direct mail use cases across the customer lifecycle
  • Aligning direct mail and digital nurture tactics
  • How to automate high-impact, contextual direct mail campaigns

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