While direct mail consistently outperforms its digital counterparts, it historically has come with convoluted workflows that offer little insight into its effectiveness. However, it’s undergone a recent digital transformation; giving organizations the ability to generate automated and personalized messaging, while reducing operating costs with unprecedented levels of transparency.
Lob brings direct mail into the modern era. Through APIs, Lob integrates with your current tool stack to provide flexible HTML-based creative that gives you detailed visibility. Lob allows organizations to bridge the digital and offline worlds, and significantly expand their reach.