Direct mail is a powerful weapon in the modern marketer’s arsenal. It cuts through digital clutter to deliver response rates up to 13 times higher than email alone. What savvy marketers know is that it’s even more effective when contacts have an existing relationship with your brand. Whether it’s for retargeting, retention, or re-engagement, direct mail can supercharge campaigns across the customer lifecycle.
Modern direct mail campaigns rely on automation and data. Automation to trigger targeted direct mail pieces based on customer behavior or milestones, and data enrichment to ensure that all your contacts are reachable across channels.
Together, Lob and TowerData provide powerful solutions that help companies bring their direct mail into the digital age. Join Mark Pinard from Lob and Katie Intrater from Towerdata for an interactive discussion about best practices for direct mail today. Topics will include:
- The power of personalization – using data to deliver compelling direct mail engagements
- Offline retargeting – turning digital intent signals into effective direct mail outreach
- Measurement and attribution – accurately assessing the impact of direct mail initiatives
Register today!
Meet the Hosts
Lob handles information you submit to Lob in accordance with its Privacy Policy. By downloading this content, you consent to Lob processing your information and storing it in accordance with the Privacy Policy and agree to receive communications from Lob and its third-party partners. You may withdraw your consent at any time by emailing privacy@lob.com.