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Best Practices for More Effective Direct Mail

June 14, 2023
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Best Practices for More Effective Direct Mail

For decades, direct mail has been trusted by marketers for it’s ability to capture attention and drive ROI. However, even the most successful channels require continuos fine-tuning and optimization to keep delivering consistent results.

Optimization comes from thoughtful investment into new ways of operating, testing hypotheses and challenging assumptions.

Watch this on-demand demo, where we will walk step-by-step through the creation of a strategic direct mail campaign, using our friends at Dynamo Donuts as our example.

Watch now to see these best practices in action: 

  • Creating highly-targeted direct mail lists that drive conversions
  • Testing mailpiece format, creative, copy, and calls to action to drive actionable insights and repeatable results
  • Using advanced personalization tactics, including 1:1 maps, QR, and barcodes to create meaningful customer experiences

Whether you’re new to direct mail or have been using the channel for years, there’s something for you to learn in this on-demand demo.

Meet the Hosts

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Mike Tuffley, Vice President, Solutions Engineering

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Tyler Dornenburg, Senior Director, Business Development

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