For decades, direct mail has been trusted by marketers for it’s ability to capture attention and drive ROI. However, even the most successful channels require continuos fine-tuning and optimization to keep delivering consistent results.
Optimization comes from thoughtful investment into new ways of operating, testing hypotheses and challenging assumptions.
Watch this on-demand demo, where we will walk step-by-step through the creation of a strategic direct mail campaign, using our friends at Dynamo Donuts as our example.
Watch now to see these best practices in action:
- Creating highly-targeted direct mail lists that drive conversions
- Testing mailpiece format, creative, copy, and calls to action to drive actionable insights and repeatable results
- Using advanced personalization tactics, including 1:1 maps, QR, and barcodes to create meaningful customer experiences
Whether you’re new to direct mail or have been using the channel for years, there’s something for you to learn in this on-demand demo.