2022 State of Direct Mail: Consumer Insights

Lob and Comperemedia partnered yet again to bring you insights on the state of direct mail today – but this time from a consumer perspective.

The State of Direct Mail: Consumer Insights shares consumer perceptions and attitudes about all types of direct mail they receive. Lob and Comperemedia surveyed 2,100+ consumers across the U.S. to uncover the true impact of direct mail in the digital age, and we welcome you to learn all about it.

Did you know…

•  72% of respondents read direct mail immediately after or on the same day they bring it inside their residence. 85% of respondents read it immediately, on the same day or at a later time
• Of consumers that have taken action on a direct mail piece (62%), 64% were inspired to take action because of an offer or promotion
• 45% say receiving direct mail from a brand feels more important than receiving an email from a brand

Learn all of this and much more when you download the on-demand webinar and report, the 2022 State of Direct Mail: Consumer Insights.

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