Drive Repeat Shopify Customers With Personalized Thank You Postcards
You spend a lot of time and money acquiring customers - so much that there's an acronym for it - CAC or customer acquisition cost. One of the best ways to drive down your customer acquisition costs is to increase repeat customers. How much more valuable are repeat customers to your business? On average, repeat customers spend 3x more than one-time shoppers.
There are many ways to get repeat customers. You may have started a loyalty program, emailed out special offers or employed retargeting campaigns to encourage customers to return and complete that next purchase. The problem is digital channels are saturated and customers are harder to reach. Research shows the average consumer receives 88 emails per day. One way to diversify your marketing channels is by incorporating direct mail to reach your existing customers and turn them into repeat customers.
In this tutorial, we'll show you how to send a follow up email (with Gmail) and a postcard (with Lob) when an order is fulfilled from your Shopify store.Zapier, the no code tool, will help us automate this workflow. Once set up, the emails and postcards will go out automatically.
What you’ll need to configure the automated workflow
Access to the following accounts:
Your Shopify store
Zapier account - sign up for the starter plan with a 14-day free trial(Shopify is a premium app)
Lob account - free to sign up and create test postcards
Let’s start by creating a test order with your email address. As we configure the workflow, we'll retrieve your test order from Shopify and use that customer information to send an email and create a test postcard.
This blog provides general information and discussion about direct mail marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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