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Mabel is a marketing automation platform that sends letters to Medicare patients on behalf of the person they trust most—their doctor.

Mabel uses the doctor’s electronic health records (EHR) system data to segment patients and deliver targeted messaging, helping patients change insurances, enroll in specific health programs, or better manage their health.

Mabel customizes and personalizes mail pieces at a patient-to-patient level with unique logos, branding, return addresses, phone numbers, and websites for each doctor's office. This, in combination with the patient segmentation based on EHR data, ensures that every patient receives tailored messaging that resonates with them, optimizing the impact of the direct mail campaigns.

Read Mabel's direct mail success story.

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