Powersports Direct Mail, Modernized
Automate Direct Mail Across Polaris' Global Dealer Network and Owner Base
With 18 manufacturing facilities, 40+ distribution centers, and thousands of dealers worldwide, Polaris needs direct mail that keeps pace with the scale of your operations. Lob helps Polaris centralize and automate every piece of physical mail — from recall and safety notices required by CPSC, NHTSA, and the Coast Guard to dealer-driven promotions and co-branded Synchrony financing offers — with full delivery tracking and seamless integration into your existing systems.
Dealer Network Mail, Centralized
Coordinate personalized direct mail across Polaris' marine, Slingshot, and powersports dealer networks from a single platform — ensuring brand consistency while giving dealers the flexibility to trigger localized promotions, event invitations, and financing offers.
Recall & Compliance Notices, Tracked
Meet CPSC, NHTSA, and Coast Guard notification requirements with confidence. Lob gives Polaris end-to-end delivery visibility on every safety recall and regulatory mailing so you can verify owner reach and maintain an auditable compliance trail.
Owner Engagement at Scale
With over two million Polaris Adventures rides and a massive owner base across RANGER, RZR, Sportsman, and Bennington, Lob automates personalized warranty reminders, service follow-ups, model launch announcements, and loyalty mailers that drive repeat engagement.
Integrated with Your Digital Stack
Connect Lob to Polaris' CRM, RIDE COMMAND data, and dealer systems to trigger intelligent direct mail based on real customer signals — coordinating physical and digital touchpoints for financing campaigns, re-engagement, and lifecycle communications.
Simplify your SaaS mail without tradeoffs
Operational mail for SaaS companies
Your customers rely on you to deliver critical communications on time. From invoices and compliance mailings to onboarding packets and account statements, Lob provides the infrastructure to power your operational mail, while you maintain complete brand control and focus on your core product.
How Lob helps
- API-driven automation: Trigger mail directly from your systems, and streamline the process.
- Print Delivery Network: Leverage a distributed print network to get reliable service even at peak volume.
- End-to-end tracking: Provide your customers with real-time visibility and audit-ready documentation.
Direct mail for SaaS marketers
Whether you're running campaigns for your own business or enabling direct mail for your customers, Lob makes it easy to launch personalized marketing programs - from acquisition and retention to event promotions and seasonal offers - with the speed, data, and infrastructure you need to drive conversions.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with policy-holder and prospect data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Use our API to integrate with your platform and track campaign results across channels.
See Lob in action
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is effective for winback
94%
say direct mail is best when
integrated with other channels
Our experts know how to build
mail programs that support
your customers’ needs
Read the Q&A from Lob SaaS experts
How can we offer mail as a feature without getting bogged down in management?
Lob handles print production, routing, and delivery through its API and Print Delivery Network. All you have to do is trigger the mail. Your team stays focused on your core product while Lob manages the supply chain, vendor relationships, and fulfillment behind the scenes.
Can we white-label mail so it delivers under our brand while a partner handles production, routing, and tracking behind the scenes?
Yes. Lob's platform and APIs support white-label implementations, so your customers get a fully branded experience while Lob manages production, routing, and tracking in the background. You own the relationship; we handle the infrastructure.
How do we integrate direct mail APIs into our existing product architecture?
We built Lob's REST API to slot into existing product architectures with minimal lift. Trigger mail from your platform, pass in customer data, and pipe delivery signals back into your system without standing up new infrastructure or reworking core workflows.
See How Lob Powers Automated Direct Mail for Polaris' Dealers, Owners, and Operations
