Omnichannel Retail Direct Mail
Help Kohl's Turn 60 Million Customer Relationships into Revenue-Driving Mail
With over 1,150 stores, a massive loyalty base, and growing digital-to-physical integration, Kohl's is uniquely positioned to unlock direct mail as a high-performance marketing channel. Lob helps Kohl's automate personalized, trackable mail campaigns — from seasonal promotions to loyalty reactivation — that seamlessly complement your digital and in-store strategies while honoring every suppression and privacy obligation.
Behavior-Triggered Campaigns at Scale
Automatically send personalized postcards and mailers triggered by Kohl's Rewards activity, lapsed engagement, or browse-and-abandon signals — reaching the right customers at the moment they're most likely to convert.
Built-In Privacy & Suppression Compliance
Lob integrates directly with your suppression lists and state privacy obligations, ensuring every mailpiece Kohl's sends respects postal opt-outs, Global Privacy Control signals, and evolving regulatory requirements.
Closed-Loop Attribution & Tracking
Give Kohl's marketing teams delivery visibility and conversion attribution for every piece of mail — connecting physical touchpoints to in-store visits and Kohls.com purchases for true omnichannel measurement.
Seamless CRM & Platform Integration
Lob connects with Kohl's existing CRM, data platforms, and campaign orchestration tools via robust APIs, enabling your marketing technologists to embed direct mail into automated, multi-channel workflows without manual handoffs.
Improve your retail mail ROI – even with a lean team
Direct mail for retail & ecomm marketers
Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.
How Lob helps
- Templates and automation: Create reusable templates, then trigger mail via API integrations.
- Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
How ecommerce and retail brands use Lob
Add mail to your CRM or CDP
customer journeys
Trigger postcards to reactivate
lapsed customers
Drive digital engagement with QR
codes or PURLs
Mail to new audiences you can’t get
to with email
Send personalized promotions or
offers timed to key events
Launch and deliver new campaigns
faster
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is
effective for winback
94%
say direct mail is best when
integrated with other
channels
Our experts know retail mail
Read the Q&A from Lob retail experts
How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.
What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.
How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.
See How Lob Can Power Kohl's Next-Generation Direct Mail Program
