Direct Mail for Pet Retail
Help Chewy Turn Pet Parents Into Lifelong Customers With Smarter Direct Mail
Chewy has redefined the online pet shopping experience — now it's time to bring that same personalization to physical mail. Lob helps Chewy automate and scale direct mail campaigns that drive subscription renewals, re-engage lapsed buyers, and welcome new pet parents with perfectly timed, data-driven mailers. From first purchase to lifelong loyalty, make every touchpoint as memorable as unboxing that first Chewy order.
Automate Subscription Renewal Mailers
Trigger personalized direct mail to remind pet parents when their Autoship subscriptions are about to lapse or when it's time to try a new product — driving retention at scale without manual effort.
Personalize by Pet Profile
Leverage Chewy's rich customer and pet data to send breed-specific, life-stage-relevant offers and product recommendations through highly targeted direct mail campaigns.
Win Back Lapsed Customers Fast
Automatically send re-engagement mailers with tailored incentives to customers who haven't ordered in 30, 60, or 90 days — recapturing revenue that digital channels alone can miss.
Track Every Mailer's Performance
Gain full visibility into delivery status, response rates, and downstream conversions so Chewy can measure direct mail ROI with the same rigor as your digital marketing channels.
Improve your retail mail ROI – even with a lean team
Direct mail for retail & ecomm marketers
Retail marketing teams are expected to move fast, personalize everything, and prove ROI – often without extra headcount. Lob combines advanced campaign tools and industry-leading infrastructure, so your team can launch campaigns without managing multiple vendors, handoffs, or timelines.
How Lob helps
- Templates and automation: Create reusable templates, then trigger mail via API integrations.
- Routing intelligence: Lob coordinates print, routing, and USPS entry through our print partners to help shrink delivery time.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
How ecommerce and retail brands use Lob
Add mail to your CRM or CDP
customer journeys
Trigger postcards to reactivate
lapsed customers
Drive digital engagement with QR
codes or PURLs
Mail to new audiences you can’t get
to with email
Send personalized promotions or
offers timed to key events
Launch and deliver new campaigns
faster
25%
of marketing budgets are
going to direct mail in 2026
98%
of leaders say direct mail is
effective for winback
94%
say direct mail is best when
integrated with other
channels
Our experts know retail mail
Read the Q&A from Lob retail experts
How do we add direct mail to existing journeys so it runs alongside our digital channels?
Lob's API integrates directly with your CRM or CDP, so direct mail becomes another trigger in your existing journeys, not a separate workflow. When a customer hits a segment or behavior threshold, you can program mail to fire automatically to amplify your other channels.
What are the best ways to trigger winback mail, and when should it send?
Postcards work well for reactivation since they’re low-cost, easy to personalize, and can be stuck to a fridge as a reminder. Set your trigger based on lapse behavior in your CRM: typically 30, 60, or 90 days of inactivity, depending on your purchase cycle. You may even be able to reach customers that you can’t reach through email.
How do we personalize retail direct mail at scale without slowing production?
Build your template once in Lob with merge variables and conditional logic, then let your customer data do the work. Content, offers, and format can all flex dynamically at send time, whether you’re sending 500 thousand pieces or 500.
Ready to Make Chewy's Direct Mail as Beloved as Your Brand? Let's Talk.
