Top Omnichannel Integration Award
Why they won
One connected conversation
At SimpliSafe, direct mail is a fully integrated part of their customer experience. It's triggered by digital behavior, like new lead status or abandoned cart, and tied directly into the Braze integration that powers the rest of their customer journey.
But the real star of the show is their data. The home security company appends physical addresses to leads and prospects they'd otherwise only know digitally, reaching a match rate as high as 90%.
“It all gets stitched back together in Braze so that we can really create that cross-channel integration.”
– Kate Chamberlain, Director, CRM & Promotions
That means a channel most companies treat as separate becomes another important trigger in the same connected conversation.
The people behind the mail
Kate Chamberlain
Director, CRM & Promotions
Kate oversees the lead
lifecycle strategy that brings direct mail into SimpliSafe's broader omnichannel
program.
Patrick Liao
Senior Strategist, GTM Promotion
Patrick owns the calendar
side of the program,
planning direct mail around
key buying moments like
Black Friday.
Taylor Trahan
CRM Manager
Taylor manages the
automation behind
SimpliSafe's lifecycle trigger journeys, constantly testing segments and creative.
Jack Canning
CRM Analytics Lead
Jack leads the analytics
behind the program,
measuring direct mail's
impact through attribution windows and holdout
testing.
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