Standout Mailpiece Design Award
Why they won
Design that gets personal
Any one of L'Occitane's mailpieces could stand alone as a winning design, oozing the accessible luxury the brand is known for. But what really sets this program apart is its dynamic approach to mail creative.
Every piece is personalized through segmentation, and the design itself shifts based on the goal. Imagery changes too, pulling in variables like a customer's most recent purchase so the piece reflects what that person actually cares about.
“Customers actually come into our stores with their mailpieces, proud, and say, 'Hey, I got this postcard!”
– Emily McDonald, Senior Manager of CRM
Beautiful mail may turn heads, but design that speaks directly to the person holding it is what wins awards.
The people behind the mail
Emily McDonald
Senior Manager of CRM
Emily oversees the overall customer journey strategy, making sure every
touchpoint, direct mail
included, feels cohesive and intentional.
Neal Patrick
VP of CRM, RGM, and
Customer Care
Neal leads the organization behind L'Occitane's
customer experience, connecting direct mail to the brand's larger mission.
Jillian Bahr
Associate Manager of CRM
Jillian manages strategy and segmentation for triggered mailers, working closely with creative and data teams to
get the right piece to the
right person.
Tian Xu
Customer Data Analyst
Tian builds the daily
automation that selects
eligible customers and feeds data to Lob, keeping the
entire program running
without manual work.
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